The Wall Street Journal featured on Wednesday the ICON-based sports betting ZenSports and its founder Mark Thomas.

More specifically, the paper looked at Thomas’s recent moves to marry online and offline betting:

About 50 slot machines with names like Wheel of Fortune and Wild Wolf chimed and flashed in the race-car-themed gambling room. The casino, about 90 miles from Reno, mostly draws truckers and miners, and the room was fairly empty that day. A gambler or two occasionally strolled in and out.

Mr. Thomas is buying the truck-stop casino to be the centerpiece of the digital sports-betting company he co-founded, ZenSports. The company’s app launched internationally in 2019, and now Mr. Thomas is looking to start taking bets in the U.S.

Any time America’s business paper of record writes about an ICON-based service, it’s great for the network. And great for ICX.

ZenSport’s purchase of the Big Wheel Casino located in Lovelock, Nevada aims to give the company a physical presence required by the Nevada Gaming Control Board to operate its mobile sports betting platform in the state.
We interviewed Thomas last year, and we will be talking to him again later this month.