Foundry Box Media may be new to the P-Rep race, joining a mere week before the start of pre-voting, but they are hoping to make a significant mark, one primarily focused on developing applications and use cases.

1. Tell us about your team.

Foundry Box Media is a small software development company that was founded in 2012 to govern and manage the development of various web application projects. It primarily served as a tax management strategy at the time, but was well positioned to capitalize on the growing blockchain industry and is now focused on the development of ICON-powered services and applications. For all intents and purposes, Foundry Box Media is a “new” company looking to make a positive impact on ICON.

2. Why would you like to become an ICON P-Rep?

Ultimately the decision to become a P-Rep came late, but after reviewing the process, requirements and, most importantly, the capability Foundry Box Media has to positively influence ICON, it just made sense. As an experienced software developer with an existing passion for blockchain and ICON, what better opportunity is there to not only learn and apply blockchain through ICON, but to also be a part of this revolutionary industry? With well over a decade of experience developing full stack software solutions and managing data and web servers of various types, the skills were there and ICON’s potential gave us the reason.

3. Why should the voters vote for YOU?

Foundry Box Media brings a lot of potential to the table. The fact is many of the P-Reps are focused on marketing and promoting ICON which is great, but in the long-term ICON and, to a lesser extent, the blockchain industry as a whole, needs adoption. Adoption doesn’t come from marketing; it comes from application and use. At the end of the day, most people don’t care that your software uses blockchain, they just want it to do something for them. That’s where marketing ultimately fails to reach the masses who aren’t interested in the details of the applications they use. That’s where we can shine the greatest. We aim to bring use of ICON by developing useful, customer facing services and tools that leverage the strengths of blockchain through ICON. 

We also want to develop tools and resources that make it easier for other developers to do the same, and sponsor individuals or organizations who could bring more use cases to ICON. We’ll be doing our part to market as well through broad digital marketing initiatives and direct contact with potential clients and the various tech conferences or conventions in the regional southwest of the United States, but we’re hoping to be able to gradually transition to focusing entirely on building powerful, intuitive software applications on top of ICON. We’re committed to seeing this through regardless of our position as an ICON representative, but the more votes we can get, the faster we can build awesome software that actively contributes to ICON’s use. We’ve already begun developing and delivering on some of these initiatives.

4. What do you like about ICON? What sets it apart from other blockchain platforms?

We chose ICON for a few reasons. The primary reason is actually the team behind its creation. The ICON Foundation, founded and backed by one of the largest financial companies in South Korea, serves as a solid foundation for the support and development of ICON technologies. The long-term stability and existence of the network is important to us. One of the other reasons is ICON’s governance model. It’s an amazing feat of engineering and design and, in theory, should reward those who bring real contribution to the network, not just talk. Too many other projects have fallen victim to various issues of governance and distribution and, while ICON isn’t immune to those problems, its design makes it much more resistant. The fact that we could possibly be put in a position to help mitigate those issues and govern ICON makes it a deeply valuable choice to develop against and help promote.​

5. How do you envision a decentralized ICON network? Why is decentralization important?

ICON is to the blockchain industry what TCP/IP was to the Internet back in the 80’s. Back then we had the technology to build computer networks, but we had disparate networks isolated within their own environments. Essentially that’s what we have now with blockchain. ICON can, and will likely be, one of the premier solutions for solving the need for those isolated networks to communicate and its growth will likely model that of the dawn of the Internet, except in a grossly accelerated manner. Not only do we see ICON being the preferred method to connect various blockchains, but also as the foundation for building decentralized applications. 

To learn more about the Foundry Box Media team, you can read their full proposal on 

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